Monday, June 4, 2007

A Web 2.0 company just costs $12,000

Guy Kawasaki, a silicon valley venture capitalist, former Apple marketing fellow, recently launched his company based on user-submitted content, citizen-journalism, social media, or in brief, a Web 2.0 site. What's amazing is that, it only costs him $12,000 to launch the dot com, which when in the heyday can be burning multimillion dollars just to get the same thing done. Among the $12,000, he spent $4800 for legal service, $4500 for software development, and $400 for the logo design!! It's not hard to understand the last expense considering he was the marketing guy in Apple selling Machintosh back in the 1980s.

Two things I found his story inspiring are: the attitude of saying "life is good when one can open a company with only credit card level of debt", and there are technical teams out there you can actually work with. Just tell them what kind of platform you want to build, and they will build it for you. So you job is mainly to think of a platform of a business, like what kind of service your website can provide (at this point, don't worry about the technical details about how to build such a platform first) and how many people want to use this service.

I also learned that Word Press is quite a nice thing to create a user-generated content weblog. Thanks to open source.

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